Wielding influence on Twitter is all about getting thousands or even millions of followers, right? Not exactly. It turns out there are other, potentially better ways to measure someone’s impact on the burgeoning social-media platform. New research by Dr. Michael (Zhan) Shi, assistant professor of information systems in the W. P. Carey School of Business finds that the strength or weakness of relationships between Twitter users and their followers are important factors in determining how widely users’ messages will spread.
December 11, 2013
The old saying, “You have to spend money to make money” has a corollary: If you spend less
Companies often take a “moment of truth” approach to improving customer satisfaction: They
Last year, the 49th Annual Economic Forecast Luncheon story was headlined “Experts’ Prescription