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Andrea Morales and the Art of Academic Mentorship

March 06, 2013

Andrea Morales is the recipient of the 2013 Erin Anderson Award, which recognizes outstanding female marketing scholars and the contributions they make by nurturing other women who want to launch academic careers. The associate professor has established a “rock star research record” while at the same time “providing an enduring level of encouragement and support” to the Ph.D. students she has mentored. Morales herself says “With every student I’ve mentored, I become more and more grateful for my own mentors.”

How People Decide: Lab Explores Consumer Behavior

On any given day, in the basement of ASU’s Discovery Hall, students from the W. P. Carey School

Carried Away: Marketing Alum's Handbags Taking Off

At first glance, fashion designer and W. P. Carey alumnus Jennifer Boonlorn’s two-story modern

Research, Careers, Scholarships: News from W. P. Carey Marketing

Note to students and recruiters: the career mixer is coming next week! This month's news update also

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Finding His Niche: Doctoral Student Jim Salas

December 21, 2012

Home isn't just a geographic location -- it's where you find the thing that you love to do, that matches your interests and talents. The university is that for doctoral student Jim Salas, and coming to it through sales gave him a focus not only for his research, but also his teaching. In August, Salas will start in his first position as an academic – assistant professor of marketing at Pepperdine University.

New Marketing Scholarship: Bringing Real World Experience to Students

December 21, 2012

Friends since they were marketing students at the W. P. Carey School of Business, Jeff Schmalbach and Sebastien Willefert are establishing a new, one-of-a-kind scholarship that will not only provide financial assistance to a promising W. P. Carey student, but will also allow help that student to learn some real world lessons before starting a career. To accomplish that, the alumni duo plan to interact with the recipient in an ongoing and practical way.

Marketing Students Graduate!

December 21, 2012

This month's news update inclues a brief look at our December Outstanding Graduating Senior. Alexa Goldman is remarkable, but she's also representative of the many students here who commit themselves to their discipline and the community. Also, read up on our faculty, who apply their research findings to current issues.

Growth Strategy Through Customer Service: Honeywell Aerospace Ups the Ante

December 21, 2012

Honeywell Aerospace recently made an internal investment designed to yield competitive advantage and support the company’s growth strategy. It is a one-of-a-kind employee-training program dubbed the Honeywell Academy. Created with some of the top minds in service leadership at the W. P. Carey School’s Center for Service Leadership, the Honeywell Academy is a professional certificate program delivered completely online. And Honeywell Aerospace is sending its entire 1,400- employee customer service organization through the academy.

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