Douglas Olsen, associate professor of marketing, is teaching the marketing module of the 2012 Small Business Leadership Academy, presented by the W. P. Carey School's Center for Executive and Professional Development. In these short podcasts, listen as Olsen discusses some of the basic concepts of marketing. Business To Go delivers insights and information from W. P. Carey faculty that you can put to work in your business or career today.
Why Complaints are Good for Business
Should You Fire the Customer?
What Is Marketing?
Beyond the Better Mousetrap: Why Some Products Fail